Soleshare
Fishmongers
Soleshare
Market, London
# Soleshare: Sustainable British Fish
Soleshare is a London-based fishmonger specialising in ethically sourced seafood from small-scale British fishing communities. Operating from a market stall at Stoke Newington Farmers Market on Saturdays, the business sources fish directly from sustainable, small-scale fishers using boats under 10 metres and rod-and-line catching methods. This approach prioritises responsible fishing practices that maintain healthy fish stocks whilst supporting British coastal communities.
The company targets environmentally conscious Londoners seeking genuinely fresh, seasonal seafood with transparent provenance. Their customers range from home cooks to health-conscious consumers frustrated by supermarket fish that's typically two weeks old. Soleshare's fish is vacuum-packed and shipped within 2-3 days of catching, delivering noticeably superior freshness and quality.
What sets Soleshare apart is their commitment to using the whole catch—reducing waste whilst supporting fisher livelihoods. Beyond fresh fish, they offer smoked fish, seasonal shellfish (oysters, clams, mussels), and value-added products like fish sausages and fish burgers. An in-house chef provides expert guidance and original recipes, transforming the market stall into an educational resource.
Customer testimonials highlight the team's exceptional knowledge and passion, with subscribers praising the ocean-fresh experience and ethical peace of mind. Rather than disrupting traditional fishmongers, Soleshare reconnects London's food community with British fishing heritage and sustainable marine practices.
Soleshare is a London-based fishmonger specialising in ethically sourced seafood from small-scale British fishing communities. Operating from a market stall at Stoke Newington Farmers Market on Saturdays, the business sources fish directly from sustainable, small-scale fishers using boats under 10 metres and rod-and-line catching methods. This approach prioritises responsible fishing practices that maintain healthy fish stocks whilst supporting British coastal communities.
The company targets environmentally conscious Londoners seeking genuinely fresh, seasonal seafood with transparent provenance. Their customers range from home cooks to health-conscious consumers frustrated by supermarket fish that's typically two weeks old. Soleshare's fish is vacuum-packed and shipped within 2-3 days of catching, delivering noticeably superior freshness and quality.
What sets Soleshare apart is their commitment to using the whole catch—reducing waste whilst supporting fisher livelihoods. Beyond fresh fish, they offer smoked fish, seasonal shellfish (oysters, clams, mussels), and value-added products like fish sausages and fish burgers. An in-house chef provides expert guidance and original recipes, transforming the market stall into an educational resource.
Customer testimonials highlight the team's exceptional knowledge and passion, with subscribers praising the ocean-fresh experience and ethical peace of mind. Rather than disrupting traditional fishmongers, Soleshare reconnects London's food community with British fishing heritage and sustainable marine practices.
Services offered
Fresh catchSmoked fishOystersClams and musselsFish sausages and burgersFish in papilloteRecipe advice and guidanceFish box subscription